Campaign · 2024

Aurora — A Year in Orbit

A year-long campaign celebrating a satellite imaging company's first full orbit of data.

The brief

Aurora had spent a year capturing the planet from orbit and wanted to share it in a way that made people feel small in the good way.

Our approach

We turned a year of imagery into a campaign of "postcards from orbit" — printed, digital and OOH — each featuring one image, one coordinate, and one line of copy. The centrepiece was a limited-edition book of 365 frames.

The result

The campaign generated 12 million organic impressions, sold out the book in six weeks, and won a D&AD Pencil in the data-visualisation category.